PUMA & McQ SS16 Collection


The collaboration between PUMA and McQ seems to be created out of a paper collage. Using all kinds of magazines, especially for architecture, technology but also handcrafting. Led by your intuition you cut every part out of that magazine and create something new out of it. That’s exactly what I like so much about this ss2016 collection. The impressive material mix like mat leather, colourful shiny hard-plastic, elastics, mash and my personal favourite, the use of cork-print and sprinkles. It’s a throw back to the heritage models of PUMA mixed with techno-elements like these fastenings and separates completely from the latest sneaker trend!   


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